We understand direct merchants' concerns and constraints: They have to generate profitable sales, their people are focused on developing products and customer relationships, IT resources are scarce, and budgets and timeframes are tight.

QuickDog's solutions are designed with these realities in mind. We develop software modules that can be integrated easily to legacy systems. Our software requires minimal involvement of corporate IT departments, and puts channel personnel in control of the selection and implementation of features and functions that enhance the customer experience. Our product development agenda is focused on the key performance metrics direct marketers care about most: conversion rates, average order size and repeat purchases.

Our solutions consist of three unique, patent-protected, technologies to deliver high performance customization tools:

• Merchant Product Attribute Mapping: QuickDog's product tagging software uses Artificial Intelligence (AI) technology that combines visual training with auto-categorization to quickly profile and tag merchant data.
  
  
• Consumer Preferences: Conjoint analysis, developed with Lands' End's innovative merchandising managers, captures user preferences in a 2-3 minute session using paired picture choices.
  
  
• Visual Search: Show Me More™ technology, developed by a team at QuickDog in collaboration with NEC, a leader in developing image matching algorithms and software.

Customer preferences are "soft" and difficult to express in words. But a buyer knows what she likes when she sees it. Product attributes, on the other hand are "hard" data. To accurately match customer preferences with product attributes, each product in a merchant's line is tagged and categorized across a large number of characteristics.
We recognize that manually categorizing an evolving product line can become both labor intensive and time consuming. So, we created QuickDog's Product Profiler™ to auto-categorize products across any number of selected attributes using proprietary AI technologies. Auto-categorization combined with the initial deployment on landsend.com during the 2000 holiday season gives us the traction and proven ROI needed to capitalize on this new and fast-growing market category-all protected by our 8 patents filed on this technology.

Two QuickDog solutions are currently available for use on merchant Web sites: QuickDog Personal Shopper™ -and- Show Me More™

For More Detailed Information
QuickDog's primary advantage over the competition is our approach, which is based on intelligent data-the one-to-one mapping of merchant products to each consumer's personal preferences. Click here to learn more about the technology underlying QuickDog's solutions and its advantages over competing approaches to personalization. For more information about QuickDog products scheduled for launch in 2001 leveraging Personal Shopper and Show Me More™, click here.